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Dug out seats at Doncaster Rovers upholstered in black and branded Taylor Stevenson, in front of red stadium seating
Work/ Doncaster Rovers FC Dug Out Seats

DRFC Dug Out Seats.

CLIENT
DRFC / Taylor Stevenson
INDUSTRY
Recruitment
LOCATION
Doncaster, South Yorkshire
COMPLETION YEAR
2025
THE CHALLENGE

Seating worthy of the team.

As part of Taylor Stevenson’s ongoing sponsorship with Doncaster Rovers, District Four were asked to source and supply new dugout seating for the first-team technical area. The brief was simple but important, to create something that looked sharp, felt premium and represented both the club and the Taylor Stevenson brand with pride.

Black dugout seat with the Doncaster Rovers crest and Taylor Stevenson branding on the headrest
Row of black dugout seats with the club crest and Taylor Stevenson branding in front of red stadium seats
THE OUTCOME

Comfort and identity at the heart of the action.

The finished dugout now looks every bit as professional as the teams that use it, blending comfort with quality. It’s a standout feature that elevates the matchday environment while giving Taylor Stevenson a strong, visible presence at the heart of the action.

WHY THIS PROJECT MATTERS

Making sponsorship part of the experience.

Sponsorship can be more than simply putting a logo on a board. For Taylor Stevenson, the new dugout seating created an opportunity to combine something the club genuinely needed with meaningful brand visibility. Bespoke seating, embroidered with both the Doncaster Rovers crest and Taylor Stevenson branding, turned a practical stadium upgrade into a permanent part of the matchday environment. The project shows how thoughtful design and furniture specification can help sponsorship feel more integrated, giving a brand a visible presence without it feeling like advertising for advertising's sake.

BEFORE

Where we started.

The dugout at Doncaster Rovers before the new seating, with rows of red plastic fold-down stadium seats
A block of red seats at the Doncaster Rovers ground, with advertising boards behind
Red seating in the stand at Doncaster Rovers, beside the pitch
AFTER

The finished result.

The Doncaster Rovers crest on the new black dugout seats Black dugout seat with the Doncaster Rovers crest and Taylor Stevenson branding on the headrest Row of black dugout seats with the club crest and Taylor Stevenson branding in front of red stadium seats Row of black padded dugout seats with club crests and Taylor Stevenson branding in front of red stadium seating Two people in red and white hooped shirts standing in the players' tunnel between rows of black dugout seats Two people sitting in black padded dugout seats beside the pitch, with red stadium seating behind them
SERVICES DELIVERED

One team, several specialisms.

This project combined several of our specialist services. Explore them on our Design and Furnish pages. There is more work like this on our hospitality design page.

> Furniture specification
> Furniture supply and installation

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