Cookie policy
Last updated: 10 November 2026
The short version
Until you choose, and if you press Reject, our website keeps nothing in your browser to track you. We still count visits on our own website without cookies, so we know how many people use the site and how they found it.
If you press Accept, we also use analytics cookies to understand how the site is used, so we can make it better, and Google Ads cookies to see whether our adverts on Google lead to enquiries. You can change your mind at any time from the “Cookie settings” link at the bottom of every page.
What cookies are
Cookies are small text files a website saves in your browser. A website can also keep information in your browser in other ways, called local storage and session storage. In this policy we call all of these cookies, and we list every one our website uses.
Cookies we always use
These are needed for the website to work, or to count enquiries properly, and cannot be switched off. None of them is used to track you.
| Name | Type | Set by | What it does | How long |
|---|---|---|---|---|
d4_consent | Cookie | Us (districtfour.co.uk) | Remembers whether you pressed Accept or Reject, and when, so we do not ask on every page. | 6 months |
d4sent | Session storage | Us (districtfour.co.uk) | Set on the thank you page after you send a form, so reloading that page does not count your enquiry twice. | Until you close the tab |
woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_* | Cookie | WooCommerce, our shop software | Only if you add something to a basket in our shop: keeps your basket while you browse. | Up to 2 days |
Our contact and subcontractor forms use Cloudflare Turnstile to check that a person, not a program, is sending them. It runs when one of those forms is on the page and is needed to keep the forms free of spam. Cloudflare explains what it collects in its Turnstile privacy notice.
The map of our head office on the contact page is a picture until you press Show the map. Only then does it load Google Maps, and Google may set its own cookies, as explained in Google's privacy policy. The Open in Google Maps link takes you to Google’s own website instead.
Counting visits without cookies
Two kinds of counting store nothing in your browser. Google Analytics counts this way only until you choose. Our own page count carries on whatever you choose.
- Google Analytics, without cookies. Until you choose, Google Analytics runs in a mode that sets no cookies. It sends Google a message that a page was viewed, with the page, the website you came from, your type of device and browser, and your rough location worked out from your IP address. Google receives your IP address with the message, because every website request carries one, and says it does not store IP addresses in Analytics. Without a cookie there is no number to join one page view to the next. If you press Reject, Google Analytics stops sending anything at all, on that page and every page after it. Nothing is used for advertising unless you press Accept, and Google signals are switched off.
- Our own page count. Our website adds one to a daily tally for the page you are on, where the visit came from (for example a Google search or a LinkedIn post) and whether you are on a phone, tablet or computer. The tally is all we keep. There is no cookie, nothing is saved in your browser, and no visitor or visit number is created. Your IP address is used only to stop the counter being flooded: it is kept in scrambled form for no more than about twenty minutes and then deleted.
Analytics and advertising cookies, only if you press Accept
These help us understand how people find and use the website, which pages and projects they look at and what helps them get in touch. The Google Ads cookies tell us whether our adverts on Google lead to enquiries. They are only set after you press Accept. Our privacy policy explains what each tool collects.
| Name | Type | Set by | What it does | How long |
|---|---|---|---|---|
_ga | Cookie | Google Analytics | Tells one visitor apart from another, using a random number. | Up to 2 years (some browsers shorten this) |
_ga_0Y841WKDJ6 | Cookie | Google Analytics | Keeps track of your visit, for example how many pages you have viewed. | Up to 2 years (some browsers shorten this) |
_clck | Cookie | Microsoft Clarity | Remembers your Clarity visitor number and settings, so repeat visits are counted together. | 1 year |
_clsk | Cookie | Microsoft Clarity | Joins the pages you look at in one visit into a single recording. | 1 day |
d4_attr | Local storage | Us (districtfour.co.uk) | Remembers how you first and most recently found our website, the page you arrived on and how many times you have visited. | Up to 13 months |
_gcl_au | Cookie | Google Ads | Can be set after Accept: lets Google Ads tell whether a visit that ends in an enquiry began with a click on one of our adverts. | 3 months |
_gcl_aw, _gcl_gs | Cookie | Google Ads | Can be set after Accept, if you arrived by clicking one of our adverts on Google: remembers that click, so an enquiry can be credited to the advert. | 3 months |
d4_sess | Session storage | Us (districtfour.co.uk) | When this visit started and how many pages you have viewed. | Until you close the tab |
sbjs_current, sbjs_current_add, sbjs_first, sbjs_first_add, sbjs_session, sbjs_udata, sbjs_migrations | Cookie | WooCommerce, our shop software | Records how you arrived at the website, so that if you buy something we can see which page or search led to the order. | Until the end of your visit |
Measuring our Google ads
If you have pressed Accept and send us an enquiry through our contact form or our project enquiry form, our website passes Google a scrambled copy of the email address you typed. It is scrambled on our website before it reaches Google, using a one way method called SHA-256, so Google never receives the address itself. Google compares it with scrambled addresses of people signed in to Google to work out whether the enquiry followed a click on one of our adverts. Google’s reports tell us how many enquiries our adverts brought in, never who sent them. Nothing is passed on for other forms, or if you did not press Accept.
When you press Accept, your visit is also sent to Google’s advertising servers (doubleclick.net and google.co.uk), marked as not to be used to show you personalised adverts. We have switched Google’s advert personalisation off for our website, so we do not use your visit to show you adverts, and we have told Google not to either. Google may still handle some of this information for its own purposes, such as security and preventing fraud, under its own terms. Google explains how it uses information from websites that use its services.
When Microsoft Clarity runs, Microsoft may also set cookies on its own websites (such as clarity.ms and bing.com), for example MUID, CLID, ANONCHK, MR and SM. Microsoft controls these. Microsoft lists them here.
Changing your choice
Press “Cookie settings” at the bottom of any page, or the button at the top of this page, and choose Accept or Reject.
If you press Reject after accepting, the analytics and advertising cookies stop straight away and our website deletes the ones it set in your browser. Cookies that Google or Microsoft set on their own websites can only be removed through your browser settings. Google Analytics stops collecting anything more. Our own cookieless count of page views carries on, because it keeps nothing in your browser and nothing about any one person.
You can also block or delete cookies in your browser: Chrome, Safari on a Mac, Safari on an iPhone or iPad, Firefox and Microsoft Edge. Google also offers a browser add-on that stops Google Analytics on every website. If you block all cookies, our website still works. It will just ask for your choice on each visit.
Questions
If you have a question about cookies on our website, email us at hello@districtfour.co.uk. Our privacy policy explains how we look after your information and your rights. If we change the cookies we use, we will update this page and the date at the top.